Community management 2e d

Titre : Community management 2e d
Auteur : Matthieu Chereau
Éditeur : Dunod
ISBN-13 : 9782100702671
Libération : 2013-06-05

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L'animation de communités en ligne, community management est une pratique émergente dans de nombreuses entreprises. Quelle est cette nouvelle activité que doivent développer les entreprises ? Qui doit la prendre en charge ? Comment s'organise-t-elle ? Cette deuxième édition, enrichie de nouveaux exemples, propose de définir ce métier en plein développement et l'ensemble des outils indispensables pour réussir.

How the Web was Born

Titre : How the Web was Born
Auteur : James Gillies
Éditeur : Oxford University Press, USA
ISBN-13 : 0192862073
Libération : 2000

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'This is a scholarly work for the price of a novel' -Gareth Price'It is not a light read but it is a good one!' -David Coleman, Multimedia Information and Technology, February 2001'excellent book' -New Scientist 30/9/00'a good read' -Glasgow Herald, 22/9/00

Incubators of the World

Titre : Incubators of the World
Auteur : Daniel Rouach
Éditeur : Pearson Education France
ISBN-13 : 2744064599
Libération : 2010

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Un état des lieux international sur les incabateurs dans les pays leaders. Une réflexion sur le management et l'organisation des incubateurs, ainsi que sur le rôle de la puissance publique et des entreprises privées.

Cultures of Mass Tourism

Titre : Cultures of Mass Tourism
Auteur : Pau Obrador Pons
Éditeur : Ashgate Publishing, Ltd.
ISBN-13 : 9781409488286
Libération : 2012-11-28

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With more than 230 million international tourists a year, the Mediterranean region is the largest tourist destination in the world. This book outlines that its economic importance is matched by its significance as a cultural and aesthetic phenomenon. Through a series of ethnographic insights into some of the key sites of mass Mediterranean tourism, it focuses on package tourists' experiences of the serial, banal and depthless spaces that are mushrooming along the coast and the enchantments, dissolutions and dreams that saturate them. Moving away from the notion of authentic places corrupted by mass tourism, the book shows how new forms and spaces are made and remade by the mobilities and performances of locals, workers and tourists. Finally, the book looks at the complex materialities of mass tourism and the many networks that make it possible.

Economics of Tourism Destinations

Titre : Economics of Tourism Destinations
Auteur : Norbert Vanhove
Éditeur : Routledge
ISBN-13 : 9781136358036
Libération : 2012-08-21

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The measurement of tourism is not an easy task. The Economics of Tourism Destinations provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. In nine chapters, The Economics of Tourism Destinations takes the reader through the economic characteristic of the tourism sector, to methods of measurement, tourism demand and supply, impacts and forecasting all with the focus on tourism destinations. International case studies are used throughout including tourism surveys in the UK and other European countries, congress centre in Bruges and income generation in several destinations. Aimed at year three undergraduates and postgraduate students, this text is suitable for those on master levels courses and practitioners already in the industry.

Satisfied Customers Tell Three Friends Angry Customers Tell 3 000

Titre : Satisfied Customers Tell Three Friends Angry Customers Tell 3 000
Auteur : Pete Blackshaw
Éditeur : Crown Business
ISBN-13 : 9780385526753
Libération : 2008-07-08

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In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer. From the Hardcover edition.

Changing Market Relationships in the Internet Age

Titre : Changing Market Relationships in the Internet Age
Auteur : Jean-Jacques Lambin
Éditeur : Presses univ. de Louvain
ISBN-13 : 2874631191
Libération : 2013-04-03

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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.

Marketing in the Round

Titre : Marketing in the Round
Auteur : Gini Dietrich
Éditeur : Que Publishing
ISBN-13 : 9780132939546
Libération : 2012-04-24

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Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Social Media Strategy

Titre : Social Media Strategy
Auteur : Keith A. Quesenberry
Éditeur : Rowman & Littlefield
ISBN-13 : 9781442251540
Libération : 2015-10-22

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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Trust Works

Titre : Trust Works
Auteur : Ken Blanchard
Éditeur : Harper Collins
ISBN-13 : 9780062205995
Libération : 2013-04-30

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New York Times bestselling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in book form! Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust. In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us. In today’s polarized society, building trust—and sustaining it—has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony. Learn how the apply the “ABCD trust” model to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership.