Le social selling expliqu mon boss

Titre : Le social selling expliqu mon boss
Auteur : Hervé Kabla
Éditeur : Editions Kawa
ISBN-13 : 9782367780955
Libération : 2016-04-05

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Les réseaux sociaux ont complètement modifié les modes de communication des entreprises, et notamment les interactions commerciales. Comment les forces de vente peuvent-elles tirer parti de ce nouvel état de fait? C’est ce qu’exposent les deux auteurs, dans ce guide à l’intention non seulement des commerciaux, mais aussi de leurs managers, des équipes marketing et des directions d’entreprise. Alliant discours théorique et exposés pratiques, cet ouvrage abonde d’exemples tirés de cas réels, pris dans des secteurs variés. Il vous servira non seulement à renforcer votre expertise de commercial, mais surtout à mettre votre réseau au service de votre performance. Télécharger gratuitement les slides de ce livre sur: http://amonboss.com/social-selling-slides Sylvie Lachkar évolue, depuis 25 ans dans les plus grandes sociétés technologiques dans des rôles de Marketing, Management de partenaires, Business development et formation. Elle dirige maintenant le programme de Social Selling de SAP pour EMEA. Elle sillonne l’Europe pour accompagner les équipes commerciales dans leur utilisation des médias sociaux. @sylswan / https://fr.linkedin.com/in/sylvielachkar Hervé Kabla dirige Be Angels, agence digitale et social media, lauréat du prix des agences de l'année 2015. Il intervient régulièrement lors de conférences ou de formations sur le social selling. Blogueur, polytechnicien, il est le co-auteur de “Les réseaux sociaux expliqués à mon boss”, “La communication digitale expliquée à mon boss”, et “Médias sociaux et B2B: une histoire d’amour”. @HerveKabla / https://fr.linkedin.com/in/hervekabla

Social Selling Mastery

Titre : Social Selling Mastery
Auteur : Jamie Shanks
Éditeur : John Wiley & Sons
ISBN-13 : 9781119280767
Libération : 2016-08-15

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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Social Selling

Titre : Social Selling
Auteur : Tim Hughes
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749478025
Libération : 2016-07-03

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As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.

The Art of Social Selling

Titre : The Art of Social Selling
Auteur : Shannon Belew
Éditeur : AMACOM Div American Mgmt Assn
ISBN-13 : 9780814433331
Libération : 2014-01-13

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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: • Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.

Principles of Marketing Student Value Edition

Titre : Principles of Marketing Student Value Edition
Auteur : Philip T. Kotler
Éditeur : Pearson
ISBN-13 : 0134461525
Libération : 2017-01-12

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Philip T. Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Principles of Marketing Student Value Edition Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Mastering Social Selling Like a Boss

Titre : Mastering Social Selling Like a Boss
Auteur : Sylvie Lachkar
Éditeur : Editions Kawa
ISBN-13 : 9782367781501
Libération : 2017-04-15

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Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting fi rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of ‘Mastering digital marketing like a Boss’.

The World is Flat

Titre : The World is Flat
Auteur : Thomas L. Friedmann
Éditeur :
ISBN-13 : 3125737990
Libération : 2011-06

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Thomas L. Friedmann A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The World is Flat Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Launch

Titre : Launch
Auteur : Jeff Walker
Éditeur : Morgan James Publishing
ISBN-13 : 9781630470173
Libération : 2014-06-24

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Revealing the secrets to engineering success that will change the future of a business, an Internet entrepreneur offers a how-to manual for launching a successful product or business in an increasingly digital world.

Masculine Domination

Titre : Masculine Domination
Auteur : Pierre Bourdieu
Éditeur : Stanford University Press
ISBN-13 : 0804738203
Libération : 2001

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Translation, from the French, of: La domination masculine.

Self disclosure

Titre : Self disclosure
Auteur : Gordon J. Chelune
Éditeur :
ISBN-13 : UCSC:32106005103277
Libération : 1979

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Gordon J. Chelune A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Self disclosure Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.